The British subculture that was tirelessly mocked then re-purposed into fashion inspo: let's talk about the C word
How chavs have changed the fashion world
Burberry finally shakes off its 'chav check' reputation | Daily Mail Online
Burberry | Marketing the Rainbow
iPhone + Burberry= too chavvy? | "Buy the Way…" Insights on Integrated Marketing Communication
Burberry: How Christopher Bailey reinvented the brand with the chequered past - BBC News
Burberry finally shakes off its 'chav check' reputation | Daily Mail Online
As Romeo Beckham stars in their new ad, how Burberry went from chic to chav to chic again | Daily Mail Online
How chavs have changed the fashion world
The Checkered History of Burberry | Sleek Magazine
Burberry doffs its cap to 'chavs' | Marketing & PR | The Guardian
Learning about Branding @ MIT on Tumblr
Burberry finally shakes off its 'chav check' reputation | Daily Mail Online
What do u guys think about the Burberry and Gosha collab? : r/streetwear
Burberry refocused their Brand and revenue soared | T1 2016 MPK732 Marketing Management (Cluster A)
Burberry finally shakes off its 'chav check' reputation | Daily Mail Online
Proto-Chavs Of The 1980s | 1980s fashion trends, Trench coat, Fashion
I'm just not snobby': how Christopher Bailey restyled Burberry | Fashion industry | The Guardian
Burberry Brit for Men - a chav cologne? -
2000s: Chavs! | Subcultures and muses
Check this out — the 'haute chav' is back on the catwalk, and it makes me feel Noughtie | London Evening Standard | Evening Standard
How chavs have changed the fashion world
Burberry finally shakes off its 'chav check' reputation | Daily Mail Online
How did Burberry break free from the rigid fist with which it was held by the chav subculture? | by Nandini Nachiar | Medium
The Checkered History of Burberry | Sleek Magazine
